Winning Ad Age A-List Awards

Brand Positioning / Marketing Strategy / Project Management

In 2020 and 2021, I led initiatives to build a custom award submissions (via interactive microsites) that illuminated YML’s story of impact. I drilled down into what differentiated our client work and culture. Being recognized on Ad Age’s A-List in back-to-back years was the rising tide that lifted all boats — it drove more leads from bigger brands, it cultivated relationships with press, boosted our recruitment of elite talent, and elevated our brand onto the level of the best agencies in the world.

2021 Ad Age Standout Agency of the Year