Shaping Award-Winning Brand Stories
Brief Writing / Story Development / Brand Management
When YML wraps work with a client, it’s my job to define what differentiated that work from anything else in the marketplace. From there, I brief our Studios team to package that story into a compelling, concise, impact-focused video, used in web case studies, for awards, on social media, in client pitches and more. The challenge was creating a balance between showcasing the aesthetic of the client, and weaving in the approach, insight and impact YML led. Since 2020, these videos have helped win 40+ awards (Webbys, Fast Company, Ad Age), driven millions of dollars in new business, and ingratiated elite talent to join YML.
40+
Awards won
190%
Business growth at YML in three years
200%
Team growth globally
I led the brief, strategy, and team that crafted this video about YETI’s Year in Preview campaign. This video would help earn the work more than 15 awards from Fast Company, The Webby Awards, Communication Arts Awards and more.
Polestar — The future of electric driving.
Thrive Market — Building a billion dollar grocery brand.
Building a new digital ecosystem to fuel CPK’s future
As part of YML’s 2021 website refresh, we built a launch video crystallizing our brand positioning, all through the voices of our team and the work they build.