An Ode to MJ: History of Flight
Creative Direction / Content Production / Marketing Research
Until 2015, there was no single, digital experience that embodied Michael Jordan. The icon. The bully. The clutch performer. The marketer. We built MJ All Day to bring that vision to life. This visually immersive experience would go on to win a Gold Clio award, and earned special recognition for “History of Flight” an animated video homage to the creative inspiration behind every pair of Jordan sneakers (thru 2015). I led research, art direction, project management, and sourced and managed the freelance animator throughout the project. The video was featured on Complex, NiceKicks, SoleCollector, GQ, and viewed over 600K times on YouTube.
“Will constantly stood out amongst a group of top talent as a thought leader and creative mind at B/R. He never hesitated to collaborate on projects and made sure as many unique and qualified voices were heard in order to make sure the product was as authentic as possible.”
