NYC Jam
Concepting / Marketing + Content Strategy / Cross-Functional Lead
A first of its kind two-on-two, full court basketball experience that featured the most talented high school basketball players in the country in a setting inspired by the original video game ‘NBA Jam’ and the culture of New York City. I rallied Bleacher Report’s executive team to become NYC Jam’s inaugural brand and media partner, which would not only fuel brand awareness among a critical, younger audience, but also ingratiate B/R to the next generation of NBA stars. I led a cross-disciplinary team across social, editorial, design, and video, as well as the experiential marketing components on-site at the event.
650+
Event attendees (expected 300)
5M+
Cross-platform views to NYC Jam content
10
of the top 24 ranked high school athletes in the country (2017)
“I had the incredible opportunity to partner with Will on the inaugural NYC JAM. He was a natural cross departmental leader as he was able to bring the best creative approach, content development, and brand marketing strategy out of myself and the rest of the team that brought the concept to life. His passion and drive made for a seamless execution for everyone.”
