B/R x LA All Star Experience
Marketing Strategy / Creative Direction / Art Direction
On All-Star Sunday 2018, B/R took over the Santa Monica Pier to throw the ultimate beach party for sports fans. The culture that surrounds sports was the inspiration for the entire day. LA flavor was woven throughout the event, which included basketball, music, food, games, technology, art, dance, and meaningful moments where athletes and brands gave back to the community.
“I would — and do! — jump at any opportunity to work with Will. He approaches every project with a balance of disciplined, thoughtful, strategy and pure, inspired, creativity that is truly unique to him, which makes him and excellent collaborator and creator.
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