FIREWATCH
Brand Partnerships / Content Development / Campaign Management
FIREWATCH is a first-of-its-kind NFT project designed to prevent wildfires and promote reforestation in California. Marking a key moment in the next wave of sustainable Web3, FIREWATCH launched in September 2022 and allowed consumers to “break new ground” by purchasing a carbon-neutral pop art NFT cross-section footprint of the California landscape. All proceeds support wildfire prevention and conservation through One Tree Planted, a non-profit organization dedicated to global reforestation. Utilizing the eco-friendly blockchain Solana, the FIREWATCH project aims to flip the script on conversations about NFT’s and the environment, proving that it is more than possible to operate the technology sustainably.
10K
Square miles protected in California
200M
Impressions from press in 24 hours
3.03
Minutes spent on average per user
FIREWATCH transforms the California map into 1004 NFTs, each representing a 16x16 square mile footprint of the state. Every NFT purchase directly funds wildfire protection efforts — from fuel reduction to reforestation and wildlife protection — through our non-profit partner, One Tree Planted.
Bringing FIREWATCH to Art Basel
I was invited to speak on a Brand Innovators panel at Art Basel about the FIREWATCH project, alongside leaders from both One Tree Planted and Solana. Our fireside chat was called: Bursting the “NFTs ARE BAD” Bubble: How FIREWATCH is Building a Non-Fungible Future
“We all have a role to play in protecting the environment and combating climate change, and we admire YML’s dedication to being an innovative force for good. With YML’s support, we’re restoring areas across California that have been degraded by wildfires, as well as protecting California’s forests from future fires with innovative forest fire prevention projects.”