Brand leader shaping experiences at the intersection of marketing, creative and design.

Brand is what other people say about you when you’re not there. I love that idea. That challenge. Building brand takes vision, consistency, quality and time. I relish thinking through every touchpoint — from campaigns to commercials, typography to tote bags. Over more than a decade, I’ve found my sweet spot as a brand’s most staunch advocate, fiercest critic, meticulous manager and creative storyteller — all in one. 

My career is defined by leading brand marketing that’s cultivated nascent brands into powerhouses. I’ve earned the trust of colleagues by developing goals that support the business and brand, and serving as a strategic, cross-functional leader across design, social, PR, paid media, product, engineering, merchandising and sales.

Working in startup environments across B2C and B2B (first Bleacher Report and then YML) has taught me versatility and speed, but my two biggest strengths are vision and communication; creatively directing the vision for projects that will achieve critical brand goals, and communicating effectively with cross-departmental partners to execute against the vision. I’m in a constant pursuit for that sweet spot: where the work I’ve led or collaborated on drives impact for the brand, business and the consumer. What could be better?

Let's connect:
wleivenberg@gmail.com