Crafting Bleacher Report Brand Narrative

Script Writing / Brand Research / Creative Direction

In 2018, new leadership took over at Bleacher Report and wanted to set a refreshed, inspiring tone across the sales and marketing team. I was asked by the CEO and CMO to set that tone by building a new brand video that would rally the team internally, and similarly act as a sales tool in pitches to clients. I led the project from concept to execution, and the final sizzle was completed in less than a month with a tight knit, cross-disciplinary team. The video became a critical tool for our sales team, and would be used later at conferences like Upfronts, SXSW and more).