Changing the Game of Client Gifting
Creative Direction / Project Management / Brand Management
Anybody can send a bottle of champagne to a client. I partnered with Kevin Tudball to change the game — illustrating 15 custom puzzles + packaging, for 15 standout YML clients. I’d partnered with Kevin on previous brand initiatives and knew his whimsical, vibrant illustration style would translate well into a puzzle. The eight week project involved individual client research, input from Creative Directors, rounds of creative reviews, testing puzzle samples, aligning on messaging, packaging and more. The reception made it all worth it, as every client shared how refreshing, original and fun the puzzles were.
